Every travel business wants loyalty. Travel is a competitive business that relies on repeat purchases, so travel companies are looking for every possible edge to ensure that a customer buys that room again the next time they’re in town, flies that airline the next time they head out west, or cruise to a different destination with the same cruise line.
Some of the ways travel businesses are encouraging repeat customers are mundane — loyalty programs, for instance — and some are more out there. (Self-flying planes, anyone?) And how does the development of voice-activated technology change travel marketing and loyalty?
Today’s installment of our “Debating The State of Travel” video series features our four veteran travel experts – InsureMyTrip CEO Jim Grace, MMGY Global President and CEO Clayton Reid, BHTP President Dean Sivley, and TravelSkills chief Chris McGinnis – talking about travel loyalty programs and the potential for technology to disrupt long-held patterns of customer behavior.