Debating The State Of Travel: Technology, Loyalty, And More

Every travel business wants loyalty. Travel is a competitive business that relies on repeat purchases, so travel companies are looking for every possible edge to ensure that a customer buys that room again the next time they’re in town, flies that airline the next time they head out west, or cruise to a different destination with the same cruise line.

Some of the ways travel businesses are encouraging repeat customers are mundane — loyalty programs, for instance — and some are more out there. (Self-flying planes, anyone?) And how does the development of voice-activated technology change travel marketing and loyalty?

Today’s installment of our “Debating The State of Travel” video series features our four veteran travel experts –  InsureMyTrip CEO Jim Grace, MMGY Global President and CEO Clayton Reid, BHTP President Dean Sivley, and TravelSkills chief Chris McGinnis – talking about travel loyalty programs and the potential for technology to disrupt long-held patterns of customer behavior.

Today’s video sounds heavy, but it’s really not. It’s fascinating – sort of like BHTP travel insurance. Enjoy.

Author: Kit Kiefer

As content engineer for Berkshire Hathaway Travel Protection, I have one of the world's great jobs. Not only do I get to write about travel, but I get to edit the work of fantastically talented contributors from around the world. Plus I get all the maple syrup I can drink.